Introducing: Neighborhood Pet Store Day
Local, independently owned pet businesses that provide high-quality foods and unique products, exceptional services, and expertise to the pet parents and pets in their community need more people to know and appreciate what they offer. That is why IndiePet is proud to announce Neighborhood Pet Store Day on Saturday, September 23, 2023.
Independent pet retailers pride themselves on maintaining higher standards. Pet parents who prefer to support businesses in their community, who want not only high-quality food and products, but information about those products and how they might benefit their pets and who want a better overall shopping experience know they can get it from their independent pet retailer. We want to introduce more pet owners to independent pet retailers and recognize and celebrate those retailers.
By designating the fourth Saturday of September as Neighborhood Pet Store Day, IndiePet raises awareness of independent pet retailers’ knowledge and expertise and provides manufacturers and suppliers committed to independent pet retail the opportunity to showcase their brands and introduce them to new retailers.
Independent pet retailers need not be IndiePet members to participate, though we hope the event and IndiePet support will inspire non-members to join.
All participating businesses will be provided access to a digital marketing materials, social media content, sponsoring manufacturer specials and store locator listings. IndiePet members will get all this as well as printed advertising materials (poster, counter top display, window clings) extended social media reach through posts made by IndiePet, and eligibility to participate in our Neighborhood Pet Store Day display contest with prizes yet to be determined!
IndiePet invites and encourages all independent pet retailers to use this opportunity to host their best local store events in their communities. Let us know if you plan to join the fun by completing the RSVP form.
Pet product manufacturers and service providers who wish to participate must be members of IndiePet and will benefit through the broad exposure IndiePet will facilitate through the inclusion of brand logos and information in marketing, social media, websites, and digital store kits. Participating members may increase their flexibility of marketing materials use (e.g., customize it to include brand and/or customize in conjunction with their retail customers. Manufacturer and service provider members can can learn more and let us know they would like to participate or help sponsor this event by completing the RSVP form found here.
IndiePet is shining a light on independent pet store owners who are experts in their market and care about their customers, making them feel special and listening to their concerns. As pet lovers themselves, they believe in providing their community's pets with the superior products and services they deserve.
