How Retailers Can Utilize the Many Resources available on myBird.com
Offering their owners many years of companionship, affection, and entertainment, birds are among the most popular types of pets in the U.S. In fact, according to the 2021-2022 National Pet Owners Survey from the American Pet Products Association (APPA), an estimated 8% of households now include pet birds, and younger generations are displaying a heightened interest in adding feathered friends to their families: two-thirds of bird owners identify as Millennials or members of Gen Z.
With bird ownership flourishing, it’s crucial for current and potential owners alike to have a reliable source where they can find information about caring for their pets. MyRightBird, the public-facing marketing campaign of the Bird Enjoyment & Advantage Koalition (BEAK), fulfills this role by offering a trove of fun and educational resources, as well as a community designed to encourage responsible pet bird ownership. BEAK’s mission includes not only supporting pet bird owners, but also retailers and other businesses in the pet bird industry. Here are a few of the ways in which BEAK and MyRightBird benefit pet retailers:
Connecting Bird Owners with Retailers
Through a locator tool at myrightbird.com current and potential bird owners can find retailers in their area that sell pet birds and bird-related products. This makes it easy for bird owners to find what they need in order to provide the best possible care for their pets, while enhancing visibility for pet retailers—many of which are independently owned.
Promoting Pet Bird Ownership
A key part of MyRightBird’s mission is to inspire people to consider adding pet birds to their families—which thereby promotes the sale of pet bird food, treats, toys, and numerous other products. The organization encourages new pet bird ownership through various tools found at myrightbird.com, such as:
The bird quiz. This helpful, interactive quiz is designed to guide people who are interested in acquiring a pet bird to the species that may be a good fit for their lifestyle. It includes questions about important factors such as the respondent’s time and financial commitments, living arrangements, noise tolerance, and the expected lifespan and level of affection they are hoping to find in a pet bird.
A locator tool to help visitors find birds available for adoption from reputable sources in their area.
Fact sheets showcasing some of the most common types of pet birds and how to care for them.
A blog featuring interesting articles with facts, care guides, and other pet bird-related tips.
Be sure to mark your calendar for September 17, which is National Pet Bird Day! The MyRightBird community is most active in the weeks leading up to National Pet Bird Day.
Want to join in the fun this National Pet Bird Day and celebrate the many benefits of having a companion bird? Here are a few ways to participate:
Post celebratory bird photos, stories, stats and articles on social media and use the hashtag #NationalPetBirdDay
Visit www.nationalpetbirdday.com for downloadable memes and post copy
Tag @MyRightBird
Run a special, event, contest or coupon to celebrate! Let www.MyRightBird.com know what you are doing too! They will give you a shout out!
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Fostering a Community of Informed Bird Owners
In addition to the resources available at the website, MyRightBird connects with bird owners and lovers through social media. With nearly 240,000 Facebook followers who are incredibly active and engaged, MyRightBird serves as an online community where people can share photos and videos of their pet birds, ask questions and exchange information related to bird care, and celebrate the many ways in which pet birds enrich their lives.
As pet owners continue to demonstrate a strong interest in birds, MyRightBird proudly serves as a trusted resource providing information, resources, and a sense of community, while also supporting retailers and other businesses in the pet bird industry. Visit myrightbird.com to learn more!
Here are some great posts to use on your social media channels about pet bird ownership:
Did you know that pet bird ownership is on the rise, with 8% of U.S. households now containing one or more feathered friends? To help current and potential bird owners provide the best possible care for their pets, while also supporting retailers and other businesses in the pet bird industry, @MyRightBird offers a trove of fun and informative resources. Visit myrightbird.com to learn more!
Pet birds can bring many years of companionship, affection, and entertainment to their owners’ lives—but they also require specialized care and a long-term commitment. Check out our latest blog to learn how @MyRightBird is helping to encourage responsible pet bird ownership: https://myrightbird.com/articles
In the pet bird world, retailers benefit when bird owners are informed and engaged in their pets’ care and well-being. Find out how @MyRightBird is helping support both pet bird owners and retailers alike: https://myrightbird.com/articles
