Up your Profit Potential
with IndiePet Open Catalog powered by Salsify
What if you had a simple, extremely effective way to reduce your costs and increase your profitability? As an IndiePet member, YOU DO!
According to the most recent U.S. Pet Market Outlook*, online sales of pet products has reached 40% of total sales, accounted for $38 Billion in 2024 and is projected to reach $55B in 2029. Many, if not most retailers andmanufacturers now market their products online.
What this means for Independent Pet Retail
Pet product manufacturers, both large and small, often have dedicated staff who spend hours every day creating and maintaining their product information databases.
Retailers search and download product information from all sources, legitimate or not, and often wind up with outdated or incorrect product information.
Inefficient product information management by manufacturers and brands can result in slow time to market, duplicated efforts, over-customization, and errors due to manual processes. For retailers, outdated and inaccurate product data results in abandoned carts equating to lost sales, and decrease of customer trust not to mention general frustration.
Some sources estimate that $300 to $550 Million annually is spent across the U.S. pet industry on fragmented, redundant product data management.
IndiePet recognized a need and provides a solution
While PIM tools have long been in use within other areas of retail, independent pet retailers lacked access to a standardized database of high-quality product information.
National pet retail chains with their own distribution invest millions of dollars in bespoke PIM systems to avoid redundant data entry and inconsistent product information. This gives them a distinct operational advantage over independent pet retailers and their suppliers.
In early 2023, IndiePet began negotiations with Salsify, a recognized and respected Product Information Management (PIM) database to invest in and develop a catalog purpose-built to serve the independent pet retail ecosystem. IndiePet Open Catalog powered by Salsify provides a shared, centralized PIM on a well-established platform at a price that IndiePet members can afford – FREE as part of their membership!
IndiePet Open Catalog powered by Salsify provides a shared, centralized PIM on a well-established platform at a price that IndiePet members can afford.
How IndiePet’s Open Catalog benefits users
We estimate that using IndiePet Open Catalog will provide users a 20% to 30% reduction in data management costs across the channel. When retailers can keep their ecommerce sites current with accurate product information and product images, consumers can easily find what they are looking for and complete their purchase. This faster time-to-market for new and updated products, accuracy of information, and reduction in the likelihood of abandoned carts, gives independent retailers the ability to compete with much larger retailers.
When manufacturers no longer have to devote hours of staff time to maintaining dozens of different platforms and formats to ensure their retailers have up to date product information, they can put that time and money to far better uses.
Make IndiePet Open Catalog powered by Salsify – your single-source for up to date, accurate pet product information!
To learn more about IndiePet’s Open Catalog, contact us at info@indiepet.org. In addition to IndiePet Open Catalog, IndiePet supports independent and neighborhood pet retailers and their suppliers through programs like Neighborhood Pet Store Day, IndieChats, Member Only promotions, and industry insights.
* 2025-2026 U.S. Pet Market Outlook, Freedonia/Packaged Facts
