IndiePet Supports Sales through Open Catalog
Are your customers abandoning their digital shopping carts?
A recent piece published by Pets Plus Magazine titled “Limited Product Content Costs Retailers Sales” shared responses from a Syndigo survey (The State of Product Content 2024) that found half of the 6,480 consumers surveyed had abandoned a purchase because they couldn’t find adequate information about the product. Another 35% reported returning a purchased product because it didn’t match their expectations based on the information they did find. Read the article in Pets Plus Magazine.
Help your customers complete their purchase!
A key takeaway from the survey is that providing rich, engaging content increases sales for manufacturers and retailers. IndiePet, the trade association supporting independent pet retail stores and their suppliers, understands this and provides a platform for manufacturer members to share and pet retail members to access the up-to-date product information, images, and supplier communication through their Salsify powered Open Catalog. Member retailers can access a catalog of over 13,000 products (and growing) from a steadily increasing number of indie pet product manufacturers to easily download product information and receive notifications when products are updated or added.
While product information management tools are not new to the industry, they can be both too expensive and perhaps intimidating for a small retailer to consider using. IndiePet’s Open Catalog is free to members, compatible with any existing point-of-sale or ecommerce platform and supported by Salsify and IndiePet’s support team.
Providing access to accurate product information for retailers and a connection to suppliers is just another way IndiePet is supporting the independent and neighborhood pet retail community.
How to use this great product?
If you are an independent pet retailer and not yet a member, please join IndiePet and request access to IndiePet’s Open Catalog. IndiePet members, request access today. If you don’t see your supplier in the catalog, let us know and we’re happy to reach out and let them know you want to access their products through IndiePet’s Open Catalog.
If you are a manufacturer who wants to make their product information to a growing number of IndiePet retailers, join IndiePet today and share your product information to IndiePet’s Open Catalog. Encourage your retailers to use the catalog for their product information. We’ll help you every step of the way!
