IndiePet for Manufacturers
IndiePet offers channel-committed manufacturers insight and exposure to our tight-knit community of ~1500 stores.
Insight & exposure
For manufacturers who want to make independent and neighborhood pet retail a core part of their channel strategy, we help them understand how they can be great partners for independent and neighborhood pet retailers, and we document and share these manufacturers’ channel commitments with the industry.
Roadmap for partnership
By providing independent and neighborhood pet retailers with complete, timely and organized data on manufacturers, brands and products, we encourage retailers to choose manufacturers who are strengthening the indie pet ecosystem.
We give manufacturers a clear roadmap to improving their standing with independent and neighborhood pet retailers by being open and transparent about the data we publish and how we evaluate manufacturers, brands and products.
Channel strategy
IndiePet is most closely focused on manufacturers who offer at least one brand exclusively to independent and neighborhood pet retailers, but we also partner with, and publish data on, manufacturers with broader channel strategies.