Mike owns and operates two woofmeow locations in New Hampshire and strongly believes that the industry needs to keep itself relevant requiring operators to challenge themselves to become better every year. While Mike learned much in pet retail through trial and error, he also had strong mentorship from industry professionals.

Mike brings this mentorship approach and his passion for sharing his knowledge to IndiePet. He believes a unified voice can help develop the strongest forward-facing movement in the indie pet channel with the strength of all the variety of retailers behind it.

In addition to running his stores, Mike currently serves on IndiePet’s E-Commerce committee, where he contributes great insights and best practices.