Our Mission

To empower independent and neighborhood pet retailers to work together as peers for the wellbeing of North American pets and pet owners as they maintain a strong, sustainable and growing place at the heart of the pet industry.

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Why IndiePet?

For decades, neighborhood pet retailers have been the critical link between cutting-edge pet products and pet parents.  

Innovative manufacturers, forward-looking distributors, passionate independent pet retailers and early-adopting pet owners have created an indie pet ecosystem—an ecosystem that has driven much of the pet industry’s growth as well as significant improvements in animal wellbeing. 

IndiePet is the only organization that is tightly focused on strengthening the approximately 8,000 independent and neighborhood pet retail locations serving pets and pet parents in North America.  

Join our effort.